Common Misconceptions About Social Media
Social media increasingly has great impact on our personal lives and more so for business. Obviously not everyone is on social media, but a significant number of people are, with more starting to participate as the days go by.
There are certain misconception that result in less than desired results on social media platforms that you should watch out for. Ultimately, whether your are an individual or a business, you need to get the best from your social media interactions and watching out for these pitfalls is a good place to start.
1. Thinking That You Need To Be On All Platforms
There are many social media platforms, each with its own flavour of what it means to be social. This however does not mean that you should sign up with all of them. Unless you have unlimited manpower and resources, this will spread you thin and make you less effective.
Like with everything in life and business, you need to allocate your resources wisely. You need to allocate resources strategically based on what is likely to produce the optimal and desired result.
What you need to do is figure out which social media platforms will be the most effective for your business or activity and select the few on which you can make an impact. You need to figure out where your target audience hangs out and proceed to engage them on those social media platforms.
2. Thinking That All Platforms Are The Same
Do not make the mistake of treating all social media platforms as if they were all oranges when some are apples or peaches. They are not the same even if they share similar characteristics. Each social media platform has a unique atmosphere and culture for which you have to adapt.
Social media platforms are like cliques in the traditional sense. Even though a diverse range of people and groups participate on the various social media sites, each one has evolved certain etiquette and behaviours that make interaction on each platform unique.
This means that you have to adapt posts to suit the culture and atmosphere of the social media you are posting to. For example, you should, where appropriate, adapt a post on the same subject for Twitter differently than if you are posting on Facebook.
3. Thinking That Social Media Is A Separate Strategy
It is a mistake to think that social media represents a different strategy to your other marketing efforts. It is not, and should be considered an integral part of your online marketing efforts and should complement other marketing approaches like SEO, video and content marketing.
Ideally, you should be aiming to combine all the other internet marketing efforts with social media and make them work together. Promote your other internet marketing streams in conjunction with social media for greater visibility.
4. Thinking That Paid Ads Are Beneath You
It is well and good to get engagement without paying a cent but it does not hurt to invest a bit of capital in paid ads to improve your engagement on some social media platforms. It is not easy to get great reach without spending a little.
Not everyone has star power that celebrities command. Your list of friends on social media is just not going to cut it for effective marketing outreach. Organic reach on social media platforms is very limited and will not get you very far.
Perhaps you may consider getting paid ads as a short term strategy to accelerate your your growth on certain social media platforms whilst you build your following. Initially paying for ads on social media platforms is a great way to get your momentum going.
You may also want to consider the paid ads approach as an intermediate to long term marketing strategy. Even with some growth, there is room for more growth and that is why you find big brands continuously pour money into paid advertising.
5. Over-posting In The Hopes Of Getting Engagement
People or brands who flood my social media streams are nothing more than an annoyance and if they do it often enough it results in me unfollowing them. I am certain it is the same with you as well as it is with your target audience.
You need to keep your posting levels in moderation. You need to strike a balance between posting too much and providing valuable information. The balance you strike between the two can mean the difference between engaging your target audience and alienating them.
6. Ignoring Analytics
All social media platforms provide some form of analytics that allow you to have your finger on the pulse of how your social media efforts are performing. Analytics are a vital part of your social media activities that allow you to gauge the performance and effectiveness of your campaigns and should not be ignored.
You place yourself at great disadvantage if you do not pay attention to social media analytics. With analytics, you can visualize the performance of your posts and accordingly make adjustments and decisions to increase your engagement, impact and results.
Avoid Them And Do Better
These are some of the common misconceptions that might get in the way of your social media management. If you look out for and avoid these misconceptions you will be well on your way to better engagement and find value in your social media activities and ultimately find success.
Are there any more misconceptions about social media you can think about? Please share in the comment section below.