Content Preparation Guidelines

ContentGreat content is the one distinguishing aspect of the website creation process that needs your careful consideration and planning. Great content is what drives traffic ( the volume of visitors) coming to your site. Think “Providing value” to your end users when creating and organizing content- Once you have that covered, you can never go wrong.

Content refers to the collective term for all the resources that go on your website for the consumption of your target audience. This classification includes text in the form of articles that go on the site’s pages, embedded images as well as multimedia- specifically videos and animations.

Website Content is the engine for growth of your website that drives traffic to your site. Traffic is the term used to refer to the visitors that come to your website. Because content is the major driving force behind your website, it needs to be carefully though out and planned accordingly. What you are aiming for is to create content that is relevant to your target audience. It should be compelling and interesting enough to ensure that visitors to your site will see the need to return and consume more of your interesting content. Creating Content.

Follow these simple steps when preparing your content;

  1. Define Key Stakeholders

    It is critical that you define and identify who your main target audience or audience group are and aim to create content relevant to them. There might be several groups which can be ranked according to importance.
  2. Identifying Your Users’ Goals and Expectations

    If you are going to provide great content, you should create material that your target audience can identify with at a personal level. You need to strive to make the content relevant to them. Your users often have expectations about your site. The challenge is to meet those expectations.
  3. Create and Refine

    Create your content(At least 400 words per page is a good start). Initially focus on describing your business or organization and its operations and then add material related to your field of expertise or interests. Aim to improve and refine your content both in the beginning and after your site goes live. That is where your website’s built in Content Management System comes in – allowing you to easily make changes to your website.
  4. Step 4: Keep It Fresh

    You need to keep your site fresh and relevant by regularly publishing new content to which your users can look forward to. One of the great ways to do this is to publish a regular  periodic blog, newsletter or videos.

Once you have the general framework for your content, you also need to pay attention to the following content guidelines

CONTENT GUIDELINES